Neuromarketing studies conducted by The Rockefeller University, and others, have concluded that an individual's capacity to remember "sensory experiences" can be combined to equal as much as 58%: 1% of what we touch, 2% of what we hear, 5% of what we see, 15% of what we taste, and 35% of what we smell.
So, when it comes to influencing decisions shoppers make, creators of physical retail spaces have a tremendous advantage over those building on-line stores, particularly if retail architects and designers decide to incorporate sensory experiences at point-of-purchase.
Engage Fit N Light was created to attract shoppers, and to deliver a unique and memorable shopping experience by impacting their senses. Our solutions entice shoppers to pause, and then interact with products at much deeper levels than they're currently accustomed to. INSYNC merchandising systems are designed to improve the visibility of consumer products, whereas stores using only overhead lighting often leave more than 30% of merchandise in low or obscured lighting. Stimulating a deeper engagement with shoppers will help retailers increase sales volume; and turn shoppers into more frequent and loyal buyers.
A few options sensory experiences available with the Engage Fit N Light Merchandising System:
Using senses to create a deeper engagement for shoppers is only one of many unique and important benefits of the Engage Fit N Light Merchandising System.
Learn more about how Engage Fit & Light helps retail architects and designers gain an advantage in attracting today's demanding retail customers. Then invite INSYNC to demonstrate how Engage Fit N Light can benefit your customers.
INSYNC empowers IoT-based SMART retail solutions, like the Engage Fit N Light Merchandising System, to provide personalized information and help shoppers make informed decisions. These solutions also:
- Provide cross-selling and up-selling opportunities
- Create highly interactive and easy-to-navigate environments
- Can be plugged and powered where shoppers spend 70% of their time – at the display
